demographically

demographics dem‧o‧graph‧ics [ˌdeməˈgræfɪks] noun MARKETING

1. [plural] details of the type of people that make up a particular group, in particular their age, sex, and income. This term is used especially in marketing to talk about the groups of people who buy a particular product:

• When we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.

2. [uncountable] the study of human populations and the way in which they change, used especially in marketing when thinking about which people might buy a particular product:

• Consumer targeting has been made increasingly effective by developments in demographics and statistics.

— demographically adverb :

• The United States is changing demographically.

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Ⅰ.

demographic UK US /ˌdeməˈɡræfɪk/ noun [C, usually singular]

► MARKETING a group of people, for example, customers, who are similar in age, social class, etc.: »

This demographic (young teenagers) is the fastest growing age group using the site.

»

Marketing to baby boomers is not easy; but in order to be successful, you must reach this demographic.

»

Our target demographic is college-educated urban females aged 25-30.

Ⅱ.

demographic UK US /ˌdeməˈgræfɪk/ adjective MARKETING

► relating to demography (= the study of populations, their characteristics and changes): »

Demographic change means the market is shrinking.

»

demographic data.

demographically adverb

► »

You will need to segment your market both geographically and demographically.