demographics dem‧o‧graph‧ics [ˌdeməˈgræfɪks] noun MARKETING
1. [plural] details of the type of people that make up a particular group, in particular their age, sex, and income. This term is used especially in marketing to talk about the groups of people who buy a particular product:

• When we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.

2. [uncountable] the study of human populations and the way in which they change, used especially in marketing when thinking about which people might buy a particular product:

• Consumer targeting has been made increasingly effective by developments in demographics and statistics.

— demographically adverb :

• The United States is changing demographically.

* * *

demographic UK US /ˌdeməˈɡræfɪk/ noun [C, usually singular]
MARKETING a group of people, for example, customers, who are similar in age, social class, etc.: »

This demographic (young teenagers) is the fastest growing age group using the site.


Marketing to baby boomers is not easy; but in order to be successful, you must reach this demographic.


Our target demographic is college-educated urban females aged 25-30.

demographic UK US /ˌdeməˈgræfɪk/ adjective MARKETING
relating to demography (= the study of populations, their characteristics and changes): »

Demographic change means the market is shrinking.


demographic data.

demographically adverb

You will need to segment your market both geographically and demographically.

Financial and business terms. 2012.

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Look at other dictionaries:

  • demographically — adv. Demographically is used with these adjectives: ↑diverse …   Collocations dictionary

  • demographically — demography ► NOUN ▪ the study of the structure of human populations using statistics of births, deaths, wealth, disease, etc. DERIVATIVES demographer noun demographic adjective demographically adverb …   English terms dictionary

  • demographically correct —    containing a proportionate ratio of blacks, whites, Hispanics, etc.    Not merely counting or classifying them without error:     ... sitting on a school desk in a dark suit, a demographically correct display of acnefree teenagers in front of… …   How not to say what you mean: A dictionary of euphemisms

  • demographically — adverb see demographic I …   New Collegiate Dictionary

  • demographically — See demographic. * * * …   Universalium

  • demographically — adverb In a demographic manner …   Wiktionary

  • demographically — adv. from a demographic standpoint (concerning the composition of a population) …   English contemporary dictionary

  • demographically — de·mo·graph·i·cal·ly …   English syllables

  • demographically — adverb see demographic I …   Useful english dictionary

  • demographic — demographically, adv. /dem euh graf ik, dee meuh /, adj. Also, demographical. 1. of or pertaining to demography. n. 2. a single vital or social statistic of a human population, as the number of births or deaths. [1880 85; DEMO + GRAPHIC] * * * …   Universalium

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